Promote It
- Employees need to know what help is available to them. Devise a communication plan. Download the “Promote It Checklist” that can facilitate your planning.
- Take steps to effectively promote the tobacco-cessation treatment benefits or services you provide.
Step 1: Conduct research to assess current tobacco use, find out what benefits you offer and what your employees think. The sample survey and focus group guide are the tools that can be used to do an assessment.
Step 2: Prepare key messages and provide information on required resources to employees who want to quit smoking.
Step 3: Use any of the communication tools to reach out employees;
- Poster in the workplace
- Information on the intranet
- Company newsletter
- Postcards, fliers, brochures, payroll stuffers
- Company meeting and presentation
- Wellness events, health fair
- Support from the health plan, union associations
- Closed-circuit television
- New employee packet/orientation
- Evaluate effectiveness of you promotion efforts just as you would other company investments. Adjust your program to be as effective as possible.
The two key messages that employees need to know are:
- Help makes a difference
- Help is available
Co-workers Help Out At
Medtronic
Medtronic, which makes health care equipment, supports a healthy workforce. Tobacco cessation has long been a key component of Medtronic’s wellness focus... read more
